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An innovative strategic marketing science and data analysis professional with proven track record of generating actionable information to solve real business problems using Big Data and cutting-edge visualization tools. 10+ years of experience in Web Analytics, Search Engine Marketing, Marketing Automation, Pay-Per-Click Advertising, User Acquisition, Landing Page Optimization, Digital Advertising & Marketing Strategy, and more.

2011 - Present

Marketing Science Lab

Founder

Marketing Science LAB is a group of consultants and analysts that helps companies to improve the efficiency of digital marketing operations by focusing on digital strategy, usability and analytics. Our scientific approach to marketing will provide your company with an objective, unbiased, and results focused solution.

2014 - 2015

Novu

Web Analytics Manager

-Define analytic needs & comprehensive web measurement strategy
-Collect & report data related to member interaction with the website
-Work with Dev to define tagging strategy & implementation
-Work with Marketing team to measure campaign effectiveness
-Work with UI/UX to measure user behavior on the site
-Define & measure customer-specific needs
-Manage Reporting & Analytics to ensure all data are collected

2011 - 2012

Digitaria / JWT, a WPP Company

Senior Web Analyst & Analytics Evangelist

-Manage and mentor junior/mid level analysts, and conduct employee reviews
-Recommend and implement the right set of tools, and develop reporting strategies for all projects
-Develop and effectively communicate best practices for analyzing multichannel and behavioral analysis
-Serve as project lead and point of contact between Agency and Clients
-Identify new business opportunities with new, and existing clients
-Provide scoping (SOW) and level of effort estimates for new and recurring business
-Evangelize Marketing Optimization via internal learning sessions, and presenting/attending at industry events

2009 - 2011

BBDO Proximity, an Omnicom Company

Senior Manager, Marketing Intelligence

-Responsible for driving strategic growth opportunities via analytic research and analysis
-Provide multi-channel campaign measurement, analysis and insights to effectively improve campaign and site performance
-Develop/define analytics processes and procedures to enhance delivery across agency and client projects
-Accountable for the development of analytics frameworks across all of the client site and campaign initiatives
-Determine and implement analytic operations and procedures and lead agency in management of projects and resources
-Collaborate with traditional and digital agency teams to provide deep analytic support for client media channels
-Lead internal and external education of web analytics, and host training sessions for best practices and user interface navigation

2008 - 2011

10Fold Solutions

Co-Founder

-Brought in new, and managed existing clients for web hosting, development, design, SEO, SEM, and web analytics solutions
-Grew client base to over 150 within the first year of operation via networking and business development strategies
-Sourced elements of client work when necessary, and managed their services
-Managed day-to-day operations, including but not limited to: budget and resource management, time tracking, and overhead
-Wrote proposals, statements of work, contracts (including negotiation), and presented materials to business partner and clients

2008 - 2009

Best Buy

Search Marketing Analyst

-Provide support, analysis, and insight for paid search campaigns to maximixe Best Buy’s multi-million dollar SEM program
-Develop new, and manage existing SEM campaigns with Google, Yahoo!, and Bing
-Leverage bid management systems to insure compliance with team and category objectives and goals
-Conduct keyword optimizations utilizing 3rd party tool analysis
-Collaborate with SEO teams to leverage organic search data for improving SEM performance

2006 - 2009

Walden Automotive

Web Strategist / SEO Specialist

-Summarize and communicate findings, insights and recommendations via reports to support management decision-making
-Define business process for internet lead management (ILM), including sales and promotional email campaigns
-Implement and manage SEO and SEM campaigns for all 30+ dealership websites
-Actively look for ways to improve efficiency and/or quality of marketing deliverables
-Mentor and educate internet department staff on digital analysis and marketing best practices

2003 - 2007

Augsburg College

Minneapolis, MN

Graduating from Augsburg College with a Bachelor of Arts degree in Management Information Systems (M.I.S.), I was also a multi-sport college athlete, playing both Hockey and Lacrosse.